App markaðsherferð í Þýskalandi - verkefni lokið
Fréttatilkynning verkefnisstjórans.
Dohop has built a strong cooperation with Globetrotter Magazine, the consumer magazine of Europe's leading outdoor retailer which has been boosting usage of the app and also of Dohop's other services.
Dohop's Rannis-funded project “App Marketing in Germany” helps Dohop successfully penetrate the German market in 2016
Reykjavik, IS - Dohop's vision of conquering the German market and establishing itself there as one of the top travel search websites has had a successful start in 2016 with the launch of the Dohop Discover App.
The Dohop Discover app builds on the technology and work that has already been invested into the existing Dohop Flights app. Its scope is to capture the users' attention further up the purchase funnel and become the first choice when looking for travel inspiration. Dohop App users can browse flights, find exactly the ones they want, or browse events and find the relevant flights, accommodation, and rental cars.
The project has been overseen by David Gunnarsson, Dohop's CEO and led by Wibke Khalert - one of Dohop's native German speakers and experts in marketing to the German market. The company also employed a PR agency in Germany whose main purpose has been to create brand awareness, build trust among German natives and constantly improve outreach.
Heiti verkefnis: App
markaðsherferð í Þýskalandi
Verkefnisstjóri: Davíð Gunnarsson, Dohop ehf.
Tegund styrks: Markaðsstyrkur
Styrkár: 2016
Fjárhæð styrks: 10 millj. kr.
Tilvísunarnúmer Rannís: 164113-061
VERKEFNIÐ VAR STYRKT AF TÆKNIÞRÓUNARSJÓÐI.
Dohop has built a strong cooperation with Globetrotter Magazine, the consumer magazine of Europe's leading outdoor retailer which has been boosting usage of the app and also of Dohop's other services. Furthermore, the company has employed the services of German travel journalist and blogger Ingo Wilhelm with the purpose of attracting more German PR and continue efforts in the market. Between October and December only, Dohop got 5 dedicated recommendations of the app in local media and 24 other mentions with general content about the company.
The strong coverage that Dohop has been receiving in the German market over the past several months has been a big stepping stone towards the success of the project. This has further contributed to the goal of increasing the usage of Dohop's services in Germany and increase the revenue coming from German users due to continuous efforts in the new market.
About Dohop
Dohop is an Icelandic technology company that has been serving travellers from all over the world for more than 12 years. Dohop's offering includes diverse travel services like its market-leading flight meta-search engine, hotels and rental cars. Its award winning technology and quality service has earned it the trust of many Airlines and OTA's globally and very recently the World's Leading Flight Comparison Website award at the World Travel Awards 2016.